American Express's Agentic Commerce Gamble: Capturing 12% of the Card Market by 2028
American Express's Agentic Commerce Gamble: Capturing 12% of the Card Market by 2028
Can Amex capture 12% of the card market by 2028 using agentic commerce?
Yes, analysts believe that a 12% market-share shift toward AI-enabled issuers by 2028 is within reach for American Express if it can